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UI vs UX Design: Side-by-Side Comparison

User experience design (UI design) quite simply stands for what it is – the whole experience of the user. It is a collection of interactions between the user and the company, its services, and products. In comparison, UX design measures or identifies the pain points of the user and uses this information to build a rough prototype to test these ideas from where the information is validated. U... »

A Systematic Guide to Building a UI Design System

Developing and maintaining a UI design library/system for your product will help the user intuitively navigate through your web page. This systematic approach to building an interface library will bring in a visual and functional consistency to the overall design. This, in essence, helps brand your UI/UX and creates a sense of trust for the user. In this article, we will be exploring how to develo... »

How Visual Design Affects Sales and Marketing

As graphic designers, we have to communicate the brand’s message across to its consumers. There are many ways to do this – banners, postcards, stationery design, logos, mascots, brochures, and information packs are a few nameable mediums. To create an effective design, you have to understand the nuances of the sales message and use this information to create a visual design that is abl... »

First Year of Design – What Should Be in Your Portfolio?

When you are starting out your career in the creative industry, it is important to showcase work that not only shows your talent and technical skills as a designer but also emphasizes your thought process and who you are as a person. A good portfolio often tells a story about design and your relationship with it. Employers come across a variety of portfolios on a daily basis, how are you going to ... »

10 Creative Ways to Make Flyer Design Stand Out

Flyers are a great and easy way to promote your business. A well-designed flyer can grab the users attention and hold it long enough for them to act on it. It is an important part of marketing strategy and when done well can bring in immediate sales and brand recognition. For a flyer to stand out in a crowded marketplace, it has to be well designed— this would mean that the designer has to be skil... »

Growing Your Business as a Freelance Designer

As a freelance designer, you don’t get a job – you have to make one. It is a challenge to build your personal brand and stand out in a crowded internet marketplace. Here are some ways designers can find freelance clients and build their personal brand on the side. Online portfolio You should be able to showcase your work as a designer. Building a professional online portfolio is the fi... »

16 Books Every Graphic Designer Should Read

As graphic designers, we are constantly looking to learn and refine our skill sets. The wealth of inspiration and knowledge that can be found in a good book is usually incomparable to the readily available content on the internet. Whether you are an established design professional or a beginner who is looking to learn new skills, we recommend this list of 12 inspiring graphic design books to fuel ... »

Slow Website? How to Improve Site Speed

The speed of your website means more than just convenience for visitors. Site speed can make or break the success of your website. Without acceptable page load times, visitors will become impatient and leave your site, or worse yet, not hang around to give you a first glance. Slow site speed is seen as a major red flag. So much so that search engines, like Google, will drop your site down in rank ... »

The 10 Most Popular Google Fonts of 2018

Google Fonts is an open source collection of nearly 900 font families that are used by graphic designers, web designers and content specialists for both digital and print design projects. Google Fonts have been downloaded over 19 Billion times by users. All the fonts are available for download from the Google Fonts GitHub repository or you can download the font library into your server. While comp... »

The Nuances of Typography: Ligatures, Diphthongs, Swash Characters & Variables Fonts

Typefaces are designed keeping the tiniest details in mind. It is also the emotive quality of these individualistic typefaces that help us express and communicate ideas with clarity. Our fascination with letterforms and typography and using it as a tool for expression has evolved with time. So has the typefaces and how we use them today. Here are some examples of typographic elements and nuances t... »

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